we design brands that tell stories
(and raise millions)
(if you dare)
our mission is to help boring companies look cool
and weird companies make more money.
(we get it, we are weird too :P)
joão passarelli
visuals/story
champion of the misfits, curious by nature, born and raised on internet culture. fell in love with design working with the underground hip-hop scene in são paulo at 15, but realized you can't get rich that way.
pedro passarelli
strategy/story
raised 4M$ from our generation's most important funds and tastemakers. former growth at Multi (acq. by OpenAI) and Moonvalley (text to video model). played 5k hours of dota 2 before he was 14.
we love to build nice stuff for great founders. feel free to say hi at
joao@wfishes.comor maybe just listen to our work playlist here