we design brands that tell stories

(and raise millions)

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(if you dare)

our mission is to help boring companies look cool
and weird companies make more money.

(we get it, we are weird too :P)

joão passarelli

joão passarelli

visuals/story

born and raised on internet culture and storytelling. fell in love with design doing album covers for underground hip-hop artists he liked for free. now he works with startups to raise the bar for branding globally.

pedro passarelli

pedro passarelli

strategy/story

raised 4M$ from our generation's most important funds and tastemakers. former growth at Multi (acq. by OpenAI) and Moonvalley (text to video model). played 5k hours of dota 2 before he was 14.

we love to build nice stuff for great founders. feel free to say hi at

joao@wfishes.com

or maybe just listen to our work playlist here